All Performance Friction (APF) is a B2C E-Commerce website selling auto parts in the USA.
The project was completed in 2019
APF a brand new company needed a brand new look. I helped them to find their brand identity in the market. I have designed dozens of logo concepts with the client’s feedback and supervision we could complete the task.
I could use some of my print experience to design the friction device packaging. It was a great experience to refresh my print experience.